Don’t Lose Your Brand! Tjut Sjahnaz Reminds Everyone to Secure Their Trademarks Right Away
Gerakan Mandiri Bangsa believes that the people’s economic sovereignty can only be realized if every business owner possesses a strong legal fortress. Responding to the rising phenomenon of trademark disputes, legal figure Tjut Sjahnaz dissects critical lessons from the “Denza” case as a stark reminder for all of us not to neglect the legality of business assets.
JAKARTA – Have you ever imagined the business brand you built with blood, sweat, and tears suddenly being barred from use? Not because you stopped selling, but because that brand has been legally “taken” by someone else.
In her latest post, legal expert Tjut Sjahnaz Zahirsjah, SH., MH, breaks down a trending case from 2025: the Denza trademark dispute. This case involves a local Indonesian company facing off against the Chinese electric vehicle giant, BYD.
What can we learn? This is a warning for everyone—from small vendors and online shop owners to major entrepreneurs.
The Rules of the Game in Indonesia: First Come, First Served!
Tjut explains it simply: Indonesia’s legal system adheres to the “First to File” principle.
This means that whoever registers the name with the state first is the legal owner. It doesn’t matter who started selling first, and it doesn’t matter who became famous on social media first.
The Case Facts: A local Indonesian company had already registered the name “Denza” in 2023. When BYD (the global giant) attempted to register in 2024, they were blocked because the name already had a legal owner.
The Importance of Certification: Without a valid trademark certificate, our business position is incredibly weak. We could be sued or prohibited from using our own business name at any time.
“Do not let the assets we built with hard work be claimed by others just because we delayed administrative matters,” Tjut Sjahnaz emphasized.
Building a “Fence” for Your Business Home
Approaching 2026, Tjut Sjahnaz wants all Indonesians to not only be great at selling but also “law-smart.” She likens trademark registration to a “House Fence.”
When we build a house (a business), it must be fenced so that others cannot trespass or claim our land. It is a small upfront investment for a lifetime of peace of mind.
Through her educational message, Tjut invites us to take three smart steps:
Check the Name Now: Ensure your unique business name hasn’t been used or registered by someone else.
Register Without Excuses: Don’t wait for the business to get big before registering. Register first so you can grow the business with peace of mind.
Remember the Validity Period: A trademark is valid for 10 years. Don’t forget to renew it so you don’t lose your rights.
The Law is a Friend, Not a Foe
For Tjut Sjahnaz, this advocacy is a form of real dedication. She wants to prove that with the right guidance, the law is no longer complicated or intimidating. Instead, the law is the best friend to protect the hard work of every citizen.
Has your business brand been legally fenced today?
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@tjutsjahnazofficial EPISODE 31 : Kasus merek terbaru Dan terpanas di 2025! 🚨 BYD vs DENZA — siapa yang bakal menang hak eksklusif merek ini? Yuk bahas bareng! #KasusMerek2025 #BYDvsDENZA #HukumMerek #BrandDispute #HKIIndonesia #SjahnazZahirjah #LegalTalks #TrademarkBattle #MerekSiapa #HukumBisnis2025 #IPRupdate #KasusViral2025 @SjahnazHKI
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